CREATIVE DIRECTION PORTFOLIO
Paige Fish - Daisy EP (2024)
Paige’s EP, Daisy, was written while still attending high school in her hometown. It felt important to set this creative world in that environment, as the next ones will probably be in LA. The creative keywords are colourful, teenage girl and sassy. I flew to Utah to shoot the cover and main creative at the lake she grew up on (see baby Paige photo on moodboard). Almost all images of the campaign are shot on film. Super 8 was used for canvases & visualisers.
Initial moodboard:
Annika Bennett - Triple Shooting Star EP (2025)
This project looks at first glance like a break-up EP, but when you look closer, it’s about coming home to yourself, looking at all the parts you’re trying to hide and accepting them for what they are.
The world is set at dusk. The cover and ‘ A cure’ visuals are shot with an infrared camera, lighting up things at night that we can’t see with the naked eye. For the ‘Big House On A Mountain’ music video, I pitched Annika the idea of going to her grandmother's house and spending a day with her. She got divorced decades ago and never remarried.
Paige Fish - Wishful Thinking EP (2025)
Paige described this EP as ‘a dream to a memory’ when we first conceptualised it. I took the hints of blue and green from the last project and matured it by adding a darker red/yellow.
We also filmed a live performance video of ‘Growing Backwards’, released two weeks after release of EP.
slimdan - second dinner (2024)
The ‘second dinner’ album cover concept is based on a ‘Where is Waldo?’ puzzle, shot at the Dodgers Stadium. His previous single covers were all shot on iPhone, so I insisted on shooting this one on iPhone as well. Alternative covers were made for a live album, an acoustic EP, and the deluxe edition.
Features for the deluxe were announced when they arrived at the ‘second dinner’ event Slimdan hosted at this house. These videos were used for canvases/visualisers and announcement posts.
Posters designed by Joshua Mahoney. Stage designs for tours during the campaign, designed by slimdan & I.
Nep - Noelle (2025)
Nep’s debut album is named after her alter ego, ‘Noelle’. The main creative themes are coming-of-age, tattoos, hating Florida and a play on perception. For the album artwork, Nep approached me with a sketch of her lying on a pile of bodies, covered in tattoos. We shot the Florida Girl mv I directed at a demolition derby, leaning more into the chaotic, tomboy Florida themes. Midway through the campaign, Nep got a ‘Noelle’ tattoo on her lower back, which we filmed for a visualiser. The photograph of the back with the tramp stamp on the beach will be the deluxe cover. Stage design for her ‘Florida Girl Goes To’ was a nod to The Soundtrack MV, using the flying papers & sketches from the video.
Bruno Major: Tour of Planet Earth - social media rebrand with a focus on his personality & confidence/skills as guitar player
Yeemz - Blame The Gods (2025)
Yeemz and I drove up to San Francisco, where she made the album with her producer and shot the main creative in nature. We wanted to highlight 5 traits people would associate her with during this campaign: nature, softness, multi-instrumentalism, her love for climbing and her deep knowledge of classical theory (see YouTube video essay)